EAVI’s secretary general Paolo Celot on EAVI’s campaign resulting in the European Parliament’s vote to re-introduce media literacy to the Audiovisual Media Services Directive.
EAVI’s secretary general Paolo Celot on EAVI’s campaign resulting in the European Parliament’s vote to re-introduce media literacy to the Audiovisual Media Services Directive.
Read the article on EAVI’s website.
Media literacy was nowhere: now it is here!
See the new text adopted by the Culture Committee of the European Parliament
New (8a)
In order to enable citizens to access information, to exercise informed choices, evaluate media contexts, use, critically assess and create media content responsibly, they need advanced media literacy skills. This would allow them to understand the nature of content and services taking advantage of the full range of opportunities offered by communications technologies, so that they can use media effectively and safely. Media literacy should not be limited to learning about tools and technologies, but should aim to equip individuals with the critical thinking skills required to exercise judgement, analyse complex realities, recognise the difference between opinions and facts, and resist all forms of hate speech. The development of media literacy for all citizens, irrespective of age, should be promoted.
New art. 33
By [date – no later than four years after adoption] at the latest, and every three years thereafter, the Commission shall submit to the European Parliament, to the Council and to the European Economic and Social Committee a report on the application of this Directive and, if necessary, make further proposals to adapt it to the developments in the field of audiovisual media services, in particular in the light of recent technological developments, the competitiveness of the sector as well as a report on practices, policies and accompanying measures supported by Member States in the field of media literacy.
