We take a more global look at what is often incorrectly perceived as an American problem. We measure ‘concern over’ and ‘exposure to’ multiple forms of misinformation, and look at how both vary across countries. Based on how audiences perceive the problem, we consider different types of what our previous audience research suggests ordinary media users consider misinformation, including some content produced by the journalistic profession, as well as content produced outside.2 We also consider possible responses to the problem of misinformation, and uncover which of these audiences would most like to see.
