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Attacks in the Comment Sections: What It Means for News Sites

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The research examined two main questions:
1. Do uncivil comments on news stories make people perceive other site users and the news site more negatively?
2. Do people make this evaluation about the news site based on the first few comments they see or based on the predominant tone of all the visible comments in the stream?

SOURCE: The University of Texas at Austin – Center for Media Engagement

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