Projects from Italy and Croatia win Evens Prize for Media Education 2017 for exciting approach to media literacy.
The Evens Prize for Media Education 2017 has been awarded to Zalab, Rome, Italy for its Project Otherness. The international jury praised it for its exciting approach to media literacy as something connected to lived experience, participation and production – all based around a hub in the community and addressing key issues of our times.
The standard of entries was so high that the jury also awarded a Special Jury Prize, which went to the Association for Communication and Media Culture in Zagreb, Croatia for its project Djeca medija (Children of Media). The jury were impressed by the way the project involves both academics and volunteers, how it approaches the media as part of lived experience, its importance in the context of Croatia, and the impact it has on both participants and volunteers.
This, the fifth Evens Prize for Media Education, was focused on projects that help young people (aged 12 to 18) to develop a critical attitude to the media – to question, analyze and evaluate the media, in non-formal or informal learning contexts.
The jury decided to divide the award into two parts – the main award (€20,000) and a Special Jury Prize (€5,000) – because standards were very high among all entrants and, specifically, because they wished to signal that one of the other projects had huge potential and was worthy of their commendation.
Project Otherness is a media literacy project using participatory video, aimed at the second-generation migrant community in Italy. The jury appreciated the project’s commitment to production – since, as well as focusing on reading the media, we also need to think about the huge benefits of actually producing media content – and to a participatory approach to media education.
The project is community-based, around a physical hub, while embracing contemporary digital modes of communication and representation, as well as social action through media representation. It has access to a wide distribution network – through collaboration with Apollo Cinema and Zalab TV – and reaches a large audience with its participatory video projects. It is also easily replicable in other cities and locations.
The laureate of the Special Jury Prize, the Djeca medija project, is a holistic initiative providing basic media literacy training and skills development to a large number of youngsters in Croatia.
Both winners will use a proportion of the prize money to share their vision and good practices with colleagues in other European countries.
The prize‐giving ceremony took place on 21 September 2017 in Sarajevo, in the framework of the Media Meets Literacy conference.
Jury members for Evens Prize for Media Education 2017
Mary Berkhout (NL), Program Director of Mediawejzer.net, laureate of the 2015 Evens Prize for Media Education
Manuel Pinto (PT), Professor at the Communication & Society Research Centre, University of Minho
Sally Reynolds (BE), Chief Operating Officer of the Media & Learning Association
Matteo Zacchetti (IT/BE), DG CONNECT, Unit ‘Media Support Programmes’, European Commission
Chair: John Potter (UK), Reader in Media in Education at the University College London Institute of Education, based in the UCL Knowledge Lab
The aim of the Evens Prize for Media Education is to increase media literacy - by raising critical awareness, which implies comprehension and cultural awareness, and by encouraging media creativity, both of which contribute to the development of highly aware, active and responsible citizens.
Every two years the Prize is focused on a different, important and domain within contemporary media. For the last 7 years, the topics included media literacy of children, social media networks, visual literacy, critical attitude towards media.
The procedure comprises an open call launched in all the countries of the European Union and a first selection based on formal criteria, target group and general content of the submitted applications. All selected organizations are then visited by a staff member of the Evens Foundation and detailed visit reports are prepared for an international Jury deliberations.
The Jury assess all the proposals and select the laureate(s). The winner(s) are invited to the Award Ceremony during the next Media Meets Literacy conference.
The prize money of 25,000€ can be used to further develop their project.